An independent plumbing and heating contractor based near the city centre
Outdated desktop-only site was losing mobile traffic to larger regional firms, generating zero online enquiries and failing to show up on local searches.
- 1Mobile Call IntegrationFixed click-to-call buttons dramatically increased direct phone enquiries from smartphone users.
- 2Clean Service LayoutsDedicated pages for boiler repairs and installations improved local search engine visibility.
- 3Fast Page SpeedsOptimised image sizes reduced bounce rates and kept impatient visitors on the site.
- 4Simple NavigationClear menus helped elderly customers find emergency contact details without confusion.
Rebuilding a Lead Generation Engine for Local Trades
We replaced the cluttered legacy platform with a streamlined WordPress build, added dedicated landing pages for surrounding towns like Oldham and Stockport, and set up clear enquiry forms that feed directly into the business owner's email inbox.
- Rewrote confusing service descriptions into plain, direct English
- Added local schema markup for better map pack visibility
- Restructured contact forms to reduce spam submissions
- Tested all layouts across older Android and Apple devices





