A typical local trades business in Thornaby
A local service company needed a site that generated qualified leads rather than just acting as a static digital business card.
- 1Clear Service NavigationWe reorganised the site to highlight primary services first, reducing user bounce rates significantly.
- 2Mobile Enquiry FormsWe simplified forms to ensure they work perfectly for customers using mobile phones on-site.
- 3Localised Content StrategyWe added area-specific pages to improve search visibility across the wider Teesside region.
- 4Faster Site SpeedWe stripped back unused background scripts, resulting in much faster load times for visitors.
Streamlining a Local Trade Website
The client initially struggled with a site that was slow and difficult for customers to navigate on mobile devices. By redesigning the structure, we focused on mobile-first interaction. We implemented a straightforward enquiry process that allowed the business to capture lead details efficiently. This project demonstrates how a practical, no-nonsense approach to design directly impacts the ability to secure local work.
- Redesigned navigation for faster user journeys.
- Optimised forms to increase enquiry submission rates.
- Implemented mobile-first design for local browsing.
- Cleaned up code to improve page loading speed.
