A professional services firm
A firm faced high bounce rates on mobile devices, with visitors struggling to locate their contact form, leading to a significant loss in qualified local leads over six months.
- 1IMPROVED MOBILE NAVIGATIONSimplified the menu structure to ensure users could find services within two clicks.
- 2REDUCED PAGE LOAD TIMESOptimised image compression and script loading to improve core web vital scores.
- 3FOCUSED CALL-TO-ACTIONPlaced high-contrast contact buttons in the thumb-zone for better mobile interaction.
- 4CLEARER SERVICE HIERARCHYReorganised the site map to prioritise the firm’s most profitable service lines.
Streamlining the User Journey
We rebuilt the firm’s navigation and landing pages to remove unnecessary friction. By consolidating the menu and implementing a sticky header for contact information, we ensured that the most important conversion points remained visible regardless of how far the user scrolled. This logical reorganization made the site easier to manage and faster to load on 4G networks.
- Consolidated primary navigation menu items.
- Implemented global sticky contact headers.
- Compressed assets for sub-two-second load times.
- Trained the internal team on CMS updates.
