Get to know me
I'm Hannah and I help you Get Found, Trusted, and Chosen Online.
As a website content strategist, brand positioning strategist, copywriter, and optimisation services, I’m not just about the words. I work with you to find the position your brand can credibly own, then build the messaging, copy, and website that make people remember you for it.
Creativity meets strategy
How I Got Here
Ten years ago, I walked away from a long-term admin career because I wanted more. I wanted the independence to build a life I loved and the freedom to be creative every day.
What started as a natural move into copywriting quickly evolved when I discovered SEO. I realised that pretty words aren’t enough — you need a foundation. That’s where I found my calling: the space where creativity meets deep strategy.
Since then, I’ve worked with brands and businesses across the world, secured top-tier rankings, and delivered 400%+ organic growth for clients across a range of industries — from Pharmacy Online and Orangeries UK to Emma Sleep.
Oh, and I’m also neurodiverse. My Level 1 Autism means I notice things that others often miss. Then I have a sprinkling of ADHD for creative brain power.
Most importantly, it means I’m not about becoming an Instagram influencer or learning the next TikTok dance.
I love getting my head down, and finding out everything I possibly can about your website, audience, and the competition.
No layers. No hand-offs.
I work directly with you. Always.
It’s really annoying when you think you’re working with someone, they promise you the world, then you find out there’s an entire team behind that promise, and you don’t know who you’re actually dealing with each day.
As a freelance brand strategist, copywriter, and on-page SEO specialist, I run my own show.
No outsourcing to cheap juniors, no trapping you in a complex onboarding tunnel where you can’t see daylight, and no false promises.
A good fit matters
Who I Work With
I work with a range of clients, including:
- Solopreneurs
- Website Designers
- Retailers
- Sole Traders
- Local Businesses
- Growing Brands
- Professional Services
- Agencies that need white-label support
I’m a good fit if you’re established but you can’t quite put your finger on why clients choose you, or if you’re newer and you’re still working out what makes you worth choosing.
Either way, I help you find the position that’s genuinely yours, rather than one borrowed from whoever’s winning at the moment.
The only clients I don’t work with are cryptocurrency, cybersecurity, and complex SaaS products (the type you need an IT degree for).
Visualise. Manifest. Sustain.
How I Work
Working with me is simple. I aim to streamline the process for you, without hours of calls and complex onboarding processes.
01
Get to Know You
Before anything else, I take time to understand who you are and what you’re building. Your goals, your audience, your struggles. The aim isn’t to keep you busy — it’s to make sure everything we do actually moves the needle. This is the Visualise stage, and the aim isn’t to keep you busy. It’s to find the space your brand can credibly own.
02
Build the Strategy
This is where 10+ years of experience as a strategist, copywriter, and on-page SEO specialist comes in. I build a custom roadmap for your business: the right position, the right message, and a realistic plan for getting you found by the people who matter. That’s Manifest, turning the opportunity into positioning, value proposition, and messaging you can actually use.
03
Do the Work
Only once the strategy is right do we get into execution. Whether that’s positioning, SEO, website copy, content strategy, or ongoing consulting, everything is built around your business, not a generic template. Sustain is making sure your new position carries through your website, your marketing, and everything your customers touch.
THE HUMAN BEHIND THE STRATEGY
Marketing is my job. But that’s not all I am.
Loyalty
I’m not a hired hand. I’m a partner who takes your business’s success as personally as you do.
Lifelong learning
Whether it’s a new DMI certification or a deep dive into the latest SEO changes, I’m constantly curious so you don’t have to be.
Independent spirit
I left the corporate world to design my own life. I’m passionate about helping you do the same.
Honesty over hype
I care about results, but I care about people more. You’ll always get the truth from me, not a sales pitch.
Rooting for the underdog
Outside of work, I’m passionate about animal rights. I believe in standing up for those without a voice. As you can see from the image, my cat also takes an active interest in my work (read demanding, attention seeker). She also likes to contribute her opinions on Zoom calls behind a closed door (apologies in advance).
- DMI Pro Certification
- Certified Level 3 Marketing Strategist
- IBM SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization
- Minnesota State University Brand Positioning and Strategy
- IBM UX Research and Information Architecture
Always learning
Qualifications and training
DMI Pro Certification · Certified Level 3 Marketing Strategist · HubSpot Content Marketing & Social Media · Google Ads, Analytics & Digital Marketing · SEMrush SEO Certificate
Let’s take the next step
Ready to grow on your terms?
Whether you need a one-off audit and strategy, or an ongoing partner, let’s have a straightforward conversation about what would actually help your business.
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